We begin with a conversation! Whether you prefer getting connected over Zoom or over the phone, we will set up a time for a 1:1 virtual coffee chat for me to get to know you and your business needs.

Each project has a unique timeline. After the initial evaluation, a projected schedule will be provided, though timelines may shift due to external factors or changes in project scope.

No! Marketing brings users in; UX makes them want to stay. While marketing drives awareness and conversions, UX creates meaningful, intuitive experiences that build trust and satisfaction. From first click to final action, UX ensures every interaction feels seamless, valuable, and aligned with what users truly need, leaving both the consumer and the business happy!

In short - any kind! Whether you're just starting out or well-established, every business benefits from delivering a positive, user-centered experience.

At the heart of every business is the consumer. When interacting with your digital platforms feels simple, enjoyable, and memorable, users are more likely to complete a purchase, sign-up, or desired action - leaving both your business and your consumers satisfied!

These days it's quicker, and tempting, for a company to produce a polished-looking artifact. But looking finished isn't the same as working well. The heart of a UX strategist's work is making that site, app, or artifact effective for your users and your business goals, while reflecting your brand voice and your company's specific needs.

AI is a helpful tool along the way, but it doesn't take the place of a designer. What I bring is human judgment: knowing when to push back, validating and triangulating sources, and applying real empathy. Those are the parts a tool can imitate, but can't truly do for you.

I use AI to speed up the groundwork, never to replace talking to real people. In practice, that means letting it help with things like organizing research notes, spotting patterns across interview themes, drafting first-pass copy, pressure-testing a heuristic evaluation, or rapidly prototyping s synthesized design idea which frees up my energy for the parts that need human judgment: listening to users, making strategic calls, and designing with empathy.

Everything AI helps with gets checked against real user evidence and your business goals before it reaches you, and I'm always open about where it played a role. Because I'm also building my skills in AI product design, I bring a hands-on understanding of what these tools do well, where they fall short, and how to shape AI experiences that people can actually trust.

Rest assured I earned my Master of Science in User Experience the old-fashioned way (the manual, without-AI way), so no point will slip through the cracks!