Rosati Ice
Lead UX strategy for Rosati Ice during a key brand shift to natural Italian Ice cups. Unifies visual identity and messaging across digital and print platforms to enhance usability, brand recognition, and user trust among B2B and B2C audiences.
Bernie’s Pretzels
Lead UX strategy for Bernie’s Pretzels to build a custom website that reflects the brand’s identity and consumer needs. Design the site from the ground up using Figma for wireframing and Squarespace for development, collaborating closely with the business owner to iterate and align content with evolving needs throughout every step.
Ebru Coffee Co.
Provided UX strategy input during Ebru Coffee Co.’s company-wide rebrand from coffee shop to coffee roastery. Advised the business owner on UX best practices and evaluated external designers’ wireframes and mockups to ensure the redesigned website improved usability, accessibility, and aligned with the brand’s identified core values.
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